Fully Managed Multichannel SDR Outreach
Your Outbound SDR Function. Without Building One In-House.
Cold calling. Personalised email. LinkedIn outreach. Structured follow-up. One coordinated outbound programme, professionally managed by Reliance Sales Partners.
Qualified Opportunities & Handover
Coordinated follow-up · Experienced oversight · Transparent reporting
Connected Execution
One Connected Outbound Strategy
Effective outbound prospecting requires more than isolated sales activities. Many businesses have tried cold email, LinkedIn outreach or calling independently, only to find that execution becomes inconsistent and opportunities fall through the cracks.
RSP combines relevant channels into one coordinated prospecting strategy. The aim is to create more opportunities for meaningful engagement through consistent targeting, messaging, follow-up and qualification.
For businesses considering outsourced SDR services or SDR as a Service, our managed SDR approach brings outbound sales development into one agreed programme — with a clear process for handing qualified opportunities to the people responsible for closing.
Agreed Delivery
What's Included
Strategy & Targeting
- ICP development and refinement
- Target account identification
- Buyer persona research
- Campaign strategy and messaging
Prospect Research
- List building
- Contact enrichment
- Data preparation and validation
- Account prioritisation
Cold Calling
- Telephone prospecting
- Decision-maker engagement
- Qualification
- Callback management
Email Outreach
- Personalised outbound campaigns
- Email sequence development
- Campaign monitoring
- Reply handling and follow-up
LinkedIn Outreach
- Relevant prospect engagement
- Connection and messaging strategies
- Follow-up coordination
- Platform-compliant execution
Sales Development Management
- Coordinated multichannel sequences
- Prospect response management
- Lead qualification
- Meeting booking where appropriate
- CRM updates
- SDR coaching and oversight
- Performance reporting and optimisation
The precise channel mix, tools, campaign capacity, qualification criteria and deliverables are agreed with each client. No unlimited capacity or guaranteed appointments, meetings, pipeline value or revenue.
Why Multichannel Outreach?
Different Buyers. Different Channels. One Coordinated Approach.
Reach Buyers Where Relevant
Reach decision-makers through relevant communication channels instead of relying entirely on one prospecting method.
Reinforce Your Message
Coordinate multiple touchpoints around a consistent proposition and relevant account context.
Keep Follow-Up Consistent
Maintain structured follow-up and improve coordination between outreach activities.
Listen to Prospect Feedback
Identify buying signals, questions and objections to inform campaign decisions.
Build a Repeatable Process
Bring multichannel sales outreach into a repeatable outbound sales development process.
Support Your Closers
B2B lead generation and qualification allow internal salespeople to focus more time on suitable opportunities. Response rates and conversion improvements are not guaranteed.
Capability Without Building From Scratch
An Entire SDR Capability. Without the Full-Time Overhead.
Building an internal SDR operation requires investment in people, systems and management. RSP brings the agreed components together into a managed service, reducing the need to coordinate separate suppliers or immediately build a full internal department.
Building In-House
- Recruiting SDRs
- Salaries and employment costs
- Onboarding and training
- SDR management
- Prospecting data
- Calling and email infrastructure
- LinkedIn prospecting tools
- CRM systems and integrations
- Quality assurance and coaching
- Performance management
Partnering With RSP
- Agreed delivery capacity and scope
- Coordinated, professionally managed execution
- Experienced coaching and oversight
- Transparent reporting and campaign feedback
One coordinated service. Experienced oversight. Flexible commercial capacity.
Commercial terms are discussed privately. An agreed service is not equivalent to full-time employment in hours or responsibilities, and savings compared with hiring are not guaranteed. Capacity changes are subject to service terms and availability.
Who It's For
- Founder-led businesses without a structured outbound operation
- B2B companies wanting to launch outbound prospecting
- Businesses struggling with inconsistent pipeline generation
- Companies expanding into new markets
- Teams without dedicated SDR management
- Organisations wanting coordinated outreach without managing several vendors
- Growing businesses needing additional sales development capacity
From Alignment to Execution
How It Works
- 01
Align
Define the commercial objective and target audience.
- 02
Build
Develop targeting, data, messaging and outreach infrastructure.
- 03
Launch
Execute coordinated outbound activity through the agreed channels.
- 04
Qualify
Identify and progress relevant prospects against agreed criteria.
- 05
Optimise
Monitor results, coach execution and improve campaign performance.
Campaign setup and delivery must account for applicable telemarketing, privacy and data-protection requirements in the markets served, as well as email rules and LinkedIn platform requirements. Channel selection, prospect data and outreach workflows are agreed before launch.
Frequently Asked Questions
Stop Managing Outbound. Start Building Pipeline.
Let's discuss what a professionally managed SDR function could look like for your business.